LONDON ― A Gap advert sent out to UK customers has been causing a commotion on social media, after people deemed it "sexist."
The ad in question was first shared on social media by Twitter user Sabrina Golonka after she received Gap's email.
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In email advertised a boys' tee featuring an image of Albert Einstein, which was captioned "the little scholar." Below the "little scholar" was an image of a girls' tee, captioned "the social butterfly".
Just...no. @LetToysBeToys @EverydaySexism pic.twitter.com/qWZfYhy6Bg
― Andrew & Sabrina (@PsychScientists) July 31, 2016
Some people feel the ad promotes gender stereotypes.
Absolutely incredible. It's 2016, we have a skills & productivity crisis & @UKGap is perpetuating gender stereotypes https://t.co/bResWyUSUb
― chi onwurah (@ChiOnwurah) July 31, 2016
What on earth... @UKGap @Gap ?!!! Talk about some class A sexist stereotyping, aimed at kids. Very disappointing. pic.twitter.com/rQJtxIh2UP
― Tina (@tinateeto) August 1, 2016
No wonder girls don't choose #STEM careers after they've been subjected to this rubbish growing up. Seriously!!! https://t.co/kfJ0NcrGKB
― S-A Somerville (@S_A_Somerville) July 31, 2016
Others offered suggestions for a girls' T-shirt...
Thinking @UKGap should swap social butterfly for literary badass for alternative aspirations for girls. Maybe I'll mock one up.
― Sam Missingham (@samatlounge) August 1, 2016
Gap's website does, however, feature a girls' T-shirt emblazoned with the word "genius," which might have been a nice addition in Gap's mailer. ( Mashable has reached out to Gap for comment.)
It didn't end there, however.
There was a slight problem with Gap's "little scholar" T-shirt. Albert Einstein's name had been mispelled.
Image: gap uk
People on Twitter were quick to point out the irony.
Very good spot. Hilarious that @UKGap encourages scholars when they can't spell https://t.co/p8IL5htPep
― Louie Waldock (@LouieJW2507) August 1, 2016
I know I'm just a "social butterfly" but it's spelt EINSTEIN @UKGap https://t.co/lutTwXIljP
― Lex (@WonderlandDoll) August 1, 2016
Ummm, how are you spelling Einstein, @GapKids ? https://t.co/DCx84y62Pl
― Johanne (@annejoh) August 1, 2016
@UKGap get the flipping spelling correct if you're going to use it. #Numpties
― Su Chapman (@Chappers44) August 1, 2016
Awkward!